Life in Luleå will give you so many qualities. The seasons with its changing colors are one example of that. I wanted to work with these colors to create a feeling of the city and its surroundings and to create a space within the room that would be pleasing to the eye. When you pass the stairs, you are on your way to Luleå (sort of).

Concept: The Lulea Way (By Brightnest). Art Direction for the sign system by me. Graphic design in collaboration with Vinter. Print and production: HS Copy. Photographers: Daniel Holmgren and Helena Holm.